Seeds&Chips and Saatchi & Saatchi Italy Partner to Address the Future of The Food Industry

Seeds&Chips and Saatchi & Saatchi Italy Partner to Address the Future of The Food Industry

Seeds&Chips and Saatchi & Saatchi Italy Partner to Address the Future of The Food Industry

Milan, January 15th, 2018

Seeds&Chips, The Global Food Innovation Summit founded by Marco Gualtieri, has appointed Saatchi & Saatchi to handle its advertising for their next event scheduled in Milan from 7th to 10th of May 2018.

Seeds&Chips, now in its fourth year, has become a point of reference within the food industry for food innovation. The yearly summit held in Milan showcases the best of Italian and international advancement and explores themes, models, and ideas that are changing the way food is produced, distributed, consumed and talked about. With the food production industry placing such great demands on our planet and ecosystem, the Seeds&Chips summit also aims to broaden the scope of discussion and develop solutions to become more sustainable.

The annual summit has gained worldwide recognition in recent years and has attracted high profile speakers such as the former President of the United States, Barack Obama, who spoke at the 2017 event, marking his first international engagement since leaving the White House.

Saatchi & Saatchi Italy will promote the event through an integrated campaign that will launch in February 2018.

" Seeds&Chips is a fantastic opportunity not only for our country but for the future of the planet. Everything about the future of the food industry, from production to the application of technology, is of global importance. We are excited to partner with Seeds&Chips and to be promoting this fantastic event" said Simone Masé - CEO of Saatchi & Saatchi Italy.

Marco Gualtieri, Founder, and Chairman of Seeds&Chips added: "The fourth edition of Seeds&Chips will have an even greater visibility and international presence. It’s fundamentally important to spread the message that food innovation and sustainability is a global priority. Its connection to climate change, population growth, and health care means that events such as Seeds&Chips are pivotal. The Saatchi & Saatchi campaign will give us the opportunity to reach stakeholders and consumers, and in particular young people who are the protagonists of this great change taking place."

Saatchi & Saatchi Italy

Saatchi & Saatchi Italy is part of the Saatchi & Saatchi network, which has 114 offices and more than 6500 people.

Saatchi & Saatchi Italy is one of the most awarded advertising agency in Italy with 19 Lions (of which 10 golds) won at the Cannes International Festival of Creativity in the last 5 years. Saatchi & Saatchi Italy has 2 offices, one in Milan and one in Rome, with 100 people. Main clients: Ania, Bauli, Carrefour, Deborah, Enel, Fater, Ferrarelle, Ferservizi, Folletto, Groupama, GSK, Intesa Sanpaolo, Mutti, Nostromo, Peroni, Procter & Gamble, Salmoiraghi & Viganò, Salumi Gardani, Sofidel, Twinings, and Whirlpool.

Seeds&Chips, The Global Food Innovation Summit

Seeds&Chips, The Global Food Innovation Summit, founded by entrepreneur, Marco Gualtieri, is the world-leading flagship event in the Food Innovation field. A showcase of excellence entirely dedicated to the promotion of solutions and the latest state-of-the-art technological talents from worldwide.

An exhibit as well as a conference with over 30 sessions to present and discuss themes, trends and innovations that are changing the way food is produced, processed, distributed, consumed and communicated. In its III edition, Seeds&Chips,

The Global Food Innovation Summit hosted President Barack H. Obama as a keynote speaker. The event featured over 300 speakers from across the world, over 240 exhibitors, 15,800 visitors and 131 million social media hits in 4 days.

The IV edition of the Seeds&Chips Global Food Innovation Summit will take place at MICo, Milano Congressi, from May 7 - 10 2018, and participants will include, among others, Ex-US Secretary of State, John Kerry.

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